So you've started a new Pay Per Call campaign in 2017, and the results are starting to stream in for your business. Whether you've noticed an uptick in sales or not, it's important to take the time to go through your Pay Per Call metrics and measure the successes and failures of your efforts to date. As you sift through the information, here are three important measures that offer insight into your Pay Per Call campaign.
Click-to-call is a powerful addition to any Pay Per Call marketing campaign, or even general online marketing campaign. The concept behind it is simple. You add click-to-call buttons to your mobile ad campaigns, and when consumers see the ads and have questions, rather than be directed to a website they can simply click the button and connect with your business. However, click-to-call remains a bit of an under-the-radar tool. Google found in 2013 that just 5% of small- and medium-sized businesses use it. So, how can you use click-to-call to connect with your customers?
Use it to Expand Traffic
Click-to-call allows you to expand the traffic to your business, and can easily be used through popular systems like Google's AdWords. You can choose between a Google forwarding number, third-party tracking system number, or even your personal cell. The point is you drive customers with immediate questions to call your business rather than just visit your site and try to find answers to their questions.
Use it to Answer Questions Quickly
At least 50% of shoppers respond in surveys that they would rather call a business to get more information. This ranges from questions on inventory availability and pricing to incentives for shopping with your business. To make a long story short, providing a click-to-call option makes it easier for this significant portion of the consumer base to get the answers they need in a quicker fashion than lead forms.
Use it to Identify Your Own Quality Callers
Many Pay Per Call systems help businesses get directly to the targeted market they are looking for, and when combined with automated phone systems you can ensure that your service team members are answering calls worth your time and money. When a customer calls your company, that's a hot lead because they have an interest in your product or service.
However, it's not always easy for callers to find your number nor is it necessarily a given that they're the kind of hot leads that will convert. They may have a simple question such as "where are you located and what are your hours?" While that is valuable information to provide, it doesn't exactly constitute a hot lead as you have no appointment set and no way of knowing if that individual will show up today, tomorrow, or next month.
A click-to-call button on your ads not only makes it incredibly easy for consumers to connect with your brand, but you can control which ad pages the button goes on. Placing it on your "Contact Us" or "Request More Information" page increases the chances that the individual calling is interested in making a purchasing decision in the near future.
Use it to Drive Sales
Customers that fill out lead forms aren't exactly in a buying frame of mind. While they are no doubt interested in more info, that doesn't mean they're ready to purchase now. Worse, if they are in the mood to purchase but a lead form is all they can find, they're likely to move on to the competition rather than waiting for a response from your business.
When dealing with local services, for example, nearly 73% of shoppers prefer to call a business and make an appointment rather than use lead forms or online appointment schedulers. Add to this the fact that some 56% of calls from a mobile search occur within 60 minutes of the initial search, and a picture emerges of a consumer ready to buy, but not yet in contact with a business.
Adding a click-to-call button makes it easier for your consumers to connect with your business, set an appointment or make a purchase, and as a result can boost your sales in the long run.
Small businesses face a lot of difficulties when it comes to marketing, if for no other reason than a lack of funds. Startups in particular are limited financially, and often in terms of manpower at the same time. This doesn't mean that digital marketing efforts to suffer as a result, but in many cases there are mistakes that get made that can easily be avoided.
Digital marketing is one of the key tools in your small business arsenal. With limited funds and fewer employees than multinational corporations, it's important to make every dollar and minute count when you are building awareness for your brand and establishing an online presence. As you undertake your marketing approach for a new year in 2017, make sure to read our 4 dos and don'ts for digital marketing in a small business environment.
The world of digital communication is far from a static environment. Although most blogs and articles regarding online and mobile marketing focus on big changes each year, the reality is that trends begin to shift sometimes within a year if not within a few months. If you're not keeping up in mobile marketing, you're falling behind. There is no neutral. With a new year upon us, we're looking at some mobile marketing changes you should watch for this year.
The holidays are a distant memory; now faded to a haze of heavy meals and frenzied shopping for gifts for friends and family. As your attention turns to your small business again in 2017, there's no time like the present to think about launching your very first Pay Per Call campaign. If you still aren't familiar with Pay Per Call, or need a refresher on its value, here's a few reasons to get started with Pay Per Call in 2017.
2016 has been rough for a lot of people. Between the demise of celebrity icons and a tense election, people are waiting with bated breath to welcome 2017. The thing about Pay Per Call marketing is that no matter the economic or political climate, there are still consumers that need to immediately connect with businesses.
As we have coached and connected with thousands of our partners over the last year, these are a few of the themes that have come to light.
Success in marketing your business requires a good deal of people skills, and no small amount of effort. The most important thing you can do for overall marketing success is to not allow yourself to become too focused on any one type of marketing. Instead, you should look to various marketing verticals to create a robust and effective marketing approach that helps guarantee improved success. The following are four important tips you should follow when ramping up or starting your digital marketing efforts.
With more than half of the consumers in the US now relying upon mobile devices to stay connected to friends, work, email, and the Internet, it is important for your company to properly employ mobile marketing. RingPartner has shared countless insights on the value of mobile marketing, but in this post we're going to look at some of the common mistakes companies make when developing mobile marketing game plans.
The world of technology moves at lightning speed, and if your business doesn't keep up you are going to be left behind. This concept doesn't just apply to your business and products, but also the technology you use to produce those items and even market your business. The web is an ever-evolving environment, and when it comes to digital marketing you are either winning or losing; there's no middle ground.